Gartner, Forrester & DCG lead 2014’s top enterprise software analyst firms

This 2014 award for enterprise software has been superceded by the 2018 Enterprise Analyst Firm Award. AR people in the enterprise software industry need to pay much more attention to

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AR Classics: “DMB” is over & other harsh AR truths

2014 was the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An excellent illustration of that is the

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Gartner, Forrester, HfS & DCG led American analyst value in 2014

This award has been superceded by the 2018 Americas Analyst Firm Awards. Hundreds of professionals across the Americas voted Gartner, Forrester Research, HfS Research and Digital Capital Group into the

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Ten analyst firms that tech vendors valued most in 2014

Influencer Relations’ Analyst Firm awards for 2014 (AFOTY14) show a major market divide: In contrast to demand-side users of analyst services, people in supply like firms like technology vendors, service providers

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2014’s unsurpassed leaders of the global analyst industry

In the ten different Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14) rankings published this week, there is one that matters more than any other: the Global Top 10. This is the

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What can analysts learn from academic diffusion?

Analyst firms need to extend the research of their insight far beyond their customer base. There’s a lot to learn from the other research community that’s motivated by diffusion: academic

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18 firms nominated for our Analyst Firm of the Year 2014 awards

The spreadsheets are closed, the judges are happy and the winners are being told. Next week this site will announce Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14). We’re narrowed down the

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AR Classics: What the arrival of HFS Research tells us about freemium

In September 2014 Phil Fersht at HfS Research published some charts which showed its lead position as the firm had increased the most in influence over the preceding year. That’s

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