Yankee Group’s AR Q&A is worth emulating

Yankee Group deserves praise for posting the slides and audio from its regular open Q&A session for analyst relations professionals. As we discussed back in October, the firm has faced a challenging year. In the Q&A discussion, CEO Emily Green outlined the firm’s research priorities and influence. Sadly, the description of influence focused on the firm’s media coverage (especially on the US stimulus package), events and upcoming new book. AR managers would be more interested in knowing about the firm’s clients and impact on buying.

Yankee’s commitment to these quarterly discussions is building up more than good will in the AR community. By equipping AR managers with more information about the firm’s focus, impact and plans they are also building up better customer advocates in client organisations with pressured budgets.

Q&A Webinar for Analyst Relations Professionals

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Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.