Analyst Equity ranked top AR blog for relevance
I just spotted that the Technorati Blog Finder now ranks this blog top for relevance on “analyst relations”. Let’s see how long it lasts!
I just spotted that the Technorati Blog Finder now ranks this blog top for relevance on “analyst relations”. Let’s see how long it lasts!
Analyst relations is a marketing activity, in more ways than one. Analyst relations is normally part of the marketing department of companies. And, if marketing is the process of identifying, anticipating and satisfying consumers’ requirements, then analyst relations is the process of identifying, anticipating and satisfying analysts’ actual needs (and not only their explicit needs,…

Analysts have a huge challenge in explaining technology markets, and in particular why it is that the customer isn’t always right, because high tech markets don’t work in common sense ways. That’s the conclusion I had today, after a super-sharp presenter from BBC television news interviewed me about the marketing and forecasting flop of Nintendo’s…
Lighthouse’s Advisor Spotlight continues this month with our annual survey of Yankee Group, on Thursday September 23. What a year it’s been! Last year, Yankee’s opportunities and issues were very clear. Yankee’s development looked positive to AR managers in 2007. Now things are not so rosy.

Andrew Reed’s excellent Influencer Insights Podcast has a new episode. Analyst moves get mentioned in detail, which Andrew gets from ARchitect Express (the AR CRM solution exclusively available from Kea Company). There’s a very impressive and through-provoking interview with Dr Thomas Reuner (who I interviewed earlier), who has joined HfS, and Stowe Boyd‘s move to DCG gets…

Professor Efrem Mallach PhD literally wrote the book on analyst relations. A quarter of a century ago, Win Them Over was the first book about influencing analysts, consultants and advisors. Building on his experience at Honeywell and as an analyst, Mallach led two analyst relations consultancies, Kensington Group and Lighthouse AR, before joining Kea Company…
Lighthouse hit its second century today. Earlier today, Lighthouse posted its 200th posting; it’s an important step forward us because the blog forces us to explain, clarify and make concrete our experiences and observations. The 30,000 page impressions that we’ve registered since we started tracking these numbers are a reassuring sign that blog is appreciated….
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Sorry mate, ARmadgeddon is there in first.
Oh well, we had three weeks at the top. I can’t complain.