Our monthly ‘Advisor Spotlight’ webinar, this Thursday, will discuss Yankee Group. You can register online as usual. Yankee Group is one of the firms that has changed the most in recent years. Previously known as a niche player in the telecoms market, the firm has broadened its focus into “anywhere” business, where businesses and consumers…
What attitude should analyst relations managers take towards boosterism, the use of positive hype that is so excessive it produces negative reactions? Boosterism is a common sign of both weak marketing and self-orientation: promoters unable to identify valuable features and benefits can make generalizations that are hard to fault, but have little real meaning. A…
Most analyst relations managers can’t get to Gartner’s Orlando Symposium, but it’s one of the most important events for observers of Gartner, alongside its annual investor day. It’s the best possible opportunity to compare Gartner’s execution with the vision it shared with the IIAR and DARA earlier this year. Reflecting on the Symposium, there are…
Here at the Gartner Symposium/ITxpo 2007, the emphasis is on using network and server-based solutions – like virtualisation, VOIP, web apps and ‘green IT’ – to reduce both costs and risks while developing the agility to respond to growing demands on IT. It’s a simple message and, in many ways, helps the event to have…
We’ve been increasingly impressed with RocSearch’s growth since it hit the radar in 2005. So it’s going to be interesting to hear from COO Ashish Sinha about David O’Brien’s appointment as Executive Chairman. O’Brien comes in just as Neeraj Bhardwaj, the firm’s London-based CEO, is moving on (The Indian-headquartered firm has decided it needs a…
Gartner has around 6,100 attendees at its flagship event, Symposium, which is on this week in Orlando. Over the last few years total attendance has been around 7,000 – but this year’s event does feel smaller. It’s not just because the analyst relations workroom and press center are half their normal size. It’s less crowded,…
The new ‘Analyst Direct‘ service has serious flaws. Many of these issues relate to its market intelligence engine, ‘MI Analyst’. Some of the issues I mentioned elsewhere have been resolved: for example, ‘Ph.D.’ was listed as an analyst. However, three principal issues remain. Some issues reflect data quality. Some of them are statistical issues, rooted…
Tuesday’s AR Forum will be one of the best-attended events at Gartner’s symposium next week. Many of the leading figures in the AR community will be there, and I’ll be at DisneyWorld, where the event is held, from Saturday. I’ll there blogging for Analyst Equity: let me know if you have any questions you’d like…