There’s no analyst relations angle to this post. I was just looking through the email summary of this month’s Harvard Business Review when, over to the right of my gmail page, I saw this headline: LIES: a two-day course. You can click on the screen-shot on the right to see the advert: it’s the second…
Our concerns about the evenness of role-based research are deepened by Forrester’s latest AR research AR’s Graveyard: Unmet Sales Commitments. Forrester’s guidance is that, because most AR teams struggle to show how they contribute to their firm’s bottom line, they should focus on marketing and not attempt to support the sales function. Our view is…
There’s trouble at t’ Ovum mill. Two of the firm’s star IT research directors, Gary Barnett and Ian Wesley, have left the firm. Gary and Ian have been absolutely central to Ovum’s growth into IT analysis over the last decade. In the mid-1990s, Ovum was overwhelmingly a telecoms firm. Under Ian’s leadership, the IT team…
Many thanks to a senior researcher in an international analyst firm for allowing me to share this comment with you: it gives a great flavour of the frustrations of many industry analysts… Some companies have such poor AR. There is one very big vendor who is infamous in our market for having the laziest AR…
Our post on growth opportunities for competitors to Forrester and Gartner has triggered some discussion, both in our monthly ‘Advisor Spotlight’ webinar, another blog and on our Boardroom. In particular, there’s a real discussion about how far other analyst firms have a toehold in the end-user market from which they can grow. In the Boardroom…
According to a B2B article, IDC’s 2007 survey of tech vendors’ marketing budgets showed that 6.3% of the budget goes on PR (down from 7.1%) and a further 2.2% on analyst relations (up from 2.0%). Of course the whole marketing budget is growing as marketing operations approaches take hold. Two numbers provides a vital benchmarking…
There’s some discussion on how to spot a good analyst, which has won some kudos. What this post really describes are the analysts who are most likely to give satisfying verbal interactions. However, other analysts, even ‘poor’ ones, are often as influential or more influential. Senior analysts are often not the ones who are on…
Gartner and Forrester’s increasing focus on global $1bn-plus firms is leaving money on the table for firms like IDC, Berlecon, NelsonHall, Burton, Pierre Audoin Consultants and Springboard to pick up. That’s the conclusion I’ve come to after a lunch with Rahme Mehmet where we talked over Thursday’s Boardroom discussion. Around 20 senior AR and marketing…