There’s no analyst relations angle to this post. I was just looking through the email summary of this month’s Harvard Business Review when, over to the right of my gmail
Our concerns about the evenness of role-based research are deepened by Forrester’s latest AR research AR’s Graveyard: Unmet Sales Commitments. Forrester’s guidance is that, because most AR teams struggle to
There’s trouble at t’ Ovum mill. Two of the firm’s star IT research directors, Gary Barnett and Ian Wesley, have left the firm. Gary and Ian have been absolutely central
Many thanks to a senior researcher in an international analyst firm for allowing me to share this comment with you: it gives a great flavour of the frustrations of many
Our post on growth opportunities for competitors to Forrester and Gartner has triggered some discussion, both in our monthly ‘Advisor Spotlight’ webinar, another blog and on our Boardroom. In particular,
According to a B2B article, IDC’s 2007 survey of tech vendors’ marketing budgets showed that 6.3% of the budget goes on PR (down from 7.1%) and a further 2.2% on
There’s some discussion on how to spot a good analyst, which has won some kudos. What this post really describes are the analysts who are most likely to give satisfying
Gartner and Forrester’s increasing focus on global $1bn-plus firms is leaving money on the table for firms like IDC, Berlecon, NelsonHall, Burton, Pierre Audoin Consultants and Springboard to pick up.
