The readership of Analyst Equity rose by a quarter this year, with the number of unique visitors up from 22,000 in 2006 to 27,500 so far this year. Growth was especially sharp in the first half of the year, and hit a new high. What’s interesting is that some of our best-read articles this year…
Can brands survive in emerging markets? Today I’ve been hearing how Katerina Mavroidis, the Beijing-based global brand strategist, answers that question. For the last few years Mavroidis has been helping clients of Saatchi and Omnicom to put down deeper roots in China, the world’s fastest growing marketing market (Note: Omnicom owns my former employer). Emerging,…
Valley-based AR gurus Carter Lusher and Dave Eckert have relaunched SageCircle, an analyst relations service which closed in 2003. Amongst other things, we are interested to see what these two noted gastronomes have planned for their first soirée. In its early years, as a ‘pure’ consultancy, SageCircle played a crucial role in developing the analyst…
The Institute of Industry Analyst Relations has launched a blog for its members to share their opinions. According to a report to the IIAR’s members last week, over 85% of Europe’s analyst relations managers are now members of the IIAR. Membership is also rising in Asia and North America. As the activity of the IIAR’s…
I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. I don’t know the criteria for which firms are, or are not listed, but the main firms are…
Things slow down a little for our primary research team during the holiday season, and so we are completing two major updates to our AR Intranet this month. The AR Intranet is Lighthouse’s online continuous information service, which we launched publicly in 2003. It contains those databases and CRM features AR managers need, profiling hundreds…
The Institute of Industry Analyst Relations has expanded onto LinkedIn, the main business networking site. The new IIAR group allows AR professionals to connect with each other, and allows members to pass on connections and requests for information to other people on LinkedIn. The site lists more than 500 current contacts at each of the…
Analyst relations is a marketing activity, in more ways than one. Analyst relations is normally part of the marketing department of companies. And, if marketing is the process of identifying, anticipating and satisfying consumers’ requirements, then analyst relations is the process of identifying, anticipating and satisfying analysts’ actual needs (and not only their explicit needs,…