Our monthly series of ‘Credo’ posts aims to summarise some key principles for analyst relations manager. The third Credo stressed the way that messaging has to be both top-down and bottom-up. It’s provoked some off-line discussion that suggests than an on-line clarification will be useful. Many technology suppliers have an intellectual division of labour that…
The next Institute of Industry Analyst Relations Forum will take place here at the Technopark, Lighthouse Analyst Relations‘ London office (a map is here). As an Ovum alumnus, I’m especially happy that Chris Lewis, Senior Vice President with Ovum, will be the guest speaker. Forums are open to IIAR members but space is limited. Members…
The ‘Action Research‘ journal, whose general approach has been a notable influence on the development of Lighthouse IDEAL methodology, is freely available for the next two months. Action Research focusses on situations where the process of changing a situation is integral to the process of understanding it — such as the analyst relations community, where…
So this is the most surprising analyst house purchase of the decade: Oliver Wyman is buying Celent (Jonny broke the news). On paper it’s a good move that opens more opportunities for Celent in Europe, where Wyman has a strong foundations (especially here in London). There’s little overlap in skills between the two organisations, but…
A hat-tip goes to Rob Hilsen for pointing out “The Value of Quality”, a recent study out of USC’s Marshall School of Business which looked at the business impact of positive and negative product reviews, including 421 reviews from Walt Mossberg, a technology writer at the Wall St. Journal. Rob writes “The analysis of Mossberg’s…
There’s some interesting research about analysts in this presentation, Top 5 Demand Generation Strategies, which Sybase shared at the 2006 dreamforce conference. Click along to slide 14 to see the research that attracted me, but keep on reading! Its a presentation of a survey of over 1,500 IT users. The presentation shares some data that…
Analyst-like data management guru John Toigo has an interesting post on his blog reviewing a number of AR tactics. The context is fascinating: Someone just forwarded me an email with an extract from an article about what that category of analyst called “Deal Makers and Brokers” (DMBs) want from vendors/clients. She wanted to use it…
In February Lighthouse’s headquarters are moving into a larger office suite here at the Technopark, the central London science park we moved into six months ago. The new suite overlooks the courtyard garden around which the park is built, giving us a quieter and more pleasant environment. We’ll have more natural light and new all-white…