Our monthly series of ‘Credo’ posts aims to summarise some key principles for analyst relations manager. The third Credo stressed the way that messaging has to be both top-down and
The next Institute of Industry Analyst Relations Forum will take place here at the Technopark, Lighthouse Analyst Relations‘ London office (a map is here). As an Ovum alumnus, I’m especially
The ‘Action Research‘ journal, whose general approach has been a notable influence on the development of Lighthouse IDEAL methodology, is freely available for the next two months. Action Research focusses
So this is the most surprising analyst house purchase of the decade: Oliver Wyman is buying Celent (Jonny broke the news). On paper it’s a good move that opens more
A hat-tip goes to Rob Hilsen for pointing out “The Value of Quality”, a recent study out of USC’s Marshall School of Business which looked at the business impact of
There’s some interesting research about analysts in this presentation, Top 5 Demand Generation Strategies, which Sybase shared at the 2006 dreamforce conference. Click along to slide 14 to see the
Analyst-like data management guru John Toigo has an interesting post on his blog reviewing a number of AR tactics. The context is fascinating: Someone just forwarded me an email with
In February Lighthouse’s headquarters are moving into a larger office suite here at the Technopark, the central London science park we moved into six months ago. The new suite overlooks
