Nancy Shapira-Aronovic, a Tel Aviv partner of Knowledge Capital Group, has triggered an interesting discussion on her blog. She asks readers what they think of KCG’s view that vendors cannot buy the opinions of Forrester and Gartner’s research and advisory services. The discussion is here. She’s cites KCG’s Bill Hopkins making the comment in respect…
One big difference between different analysts is the attitude they take towards each others’ research. Lighthouse’s free research tracking service, the Spotlight, includes our selection of the most notable research published in our four focus areas: telecoms, systems, services and software. Some analysts love the idea; other don’t. Linda and Doreen, two of our research…
CoreMedia, my first client here at Lighthouse, is hiring. It’s an amazing chance to experience an inspiring and quite open organisational culture, and to live in one of the world’s best cities – Hamburg, Germany. They are hiring a Product Marketing Manager, User Experience Designer and a Global Product Manager. This is what they have…
Carter’s comments on how AR should respond to budget cuts should encourage AR directors to take a fundamental look at their AR programmes. We still think that most analyst relations effort is wasted. From top-to-bottom, AR professionals should review the goals, the challenges and the solutions – and take a realistic assessment of the internal…
A quick post… Anyone looking for a good example of the sort of newsletter to send to analysts should take a look at the AR newsletter Gartner sends. It’s nicely done.
We have recently raised the issue of how to relate to analysts who are bloggers with a few of our peers. We wanted to see if the situation has moved on much from Tim’s PR Hype Cycle, and it has. Quite a few of them seemed to be concerned with the move towards more reporting…
How should analyst relations relate to top executives’ growing concern about corporate reputation? Corporations have supported the establishment of research centres focussed on corporate reputation at a number of prestigious universities, including Oxford and Henley. Yesterday I visited the head of the largest of these centres, which is part of my undergraduate alma mater, the…
Burton Group was the focus of today’s Advisor Spotlight webinar. Recently we’ve been in an interesting discussion here about the rise of new forms of vendor-sponsored research, and the discussion was a useful corrective. It reminded us that end-user organisations (corporates, government, academic etc.) are increasingly turning to non-vendor funded analysts’ research and advisory services….