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How services firms’ AR should respond to economic slowdown
The next IIAR Forum will take place on Thursday April 3rd at Lighthouse’s London office. Earlier that afternoon Martin Tilling and I are moderating a round-table discussion for Lighthouse clients on how services companies’ analyst relations teams will be influenced by the economic slowdown Since the 1990s, Martin has led analyst relations activities for Deloitte,…
Open Text shoots up in the Lighthouse Software Index
The biggest gainer of analyst focus this month is Open Text which has leapt up a massive 24 spots [writes our colleague Waqas Ahmed]. The announcement of some excellent financial growth along with news of upcoming products has surely helped the firm in improving its ranking this month. Veritas, which is now a part of…
Found on blip.tv
In this segment from the IBM Software Group Connection Summit 2007, James talks with Jerrilyn Glanville, a veteran of IBM Analyst Relations (“AR” for short). They discuss the role of AR, both on the side of the analyst and of executives, some examples of different styles and idiosyncrasies of both analysts and execs, and then…
Master Class in San Jose each April
Every April Lighthouse hosts an AR Master Class in San Jose, CA. This unique event focuses on defending and extending corporate support for AR. It discusses the role of goals, measurement and reporting in establishing the right framework for AR. It also allows AR leaders the opportunity to discuss different approaches for developing sponsorship, visibility…
Thursday’s webinar focusses on information channels
Most AR managers focus on content: the information that they think analysts need for their work. However, very few have a confident idea of channels: what specific ways of providing that information to analysts is most effective in different regions. This Thursday’s webinar discusses the wide range of information channels, and connect them up to…
IIAR’s blog weighs in on ethics
The IIAR’s blog has a new post on ethics, referencing an article on this blog which is one part of a developing discussion. Since the IIAR’s blog has an consensual editorial process, it’s a powerful signal of mainstream thinking in the profession’s leading AR community. I recommend it.
Analysts vs. Bloggers: the discussion develops
Since writing on analysts and bloggers I’ve had some more thoughts and a lot of feedback, some of which is incorporated below. This blog has stimulated quite a few reactions, and I encourage readers to look at Dean and Dan’s comments here. Pretty much everyone agrees that vendor-oriented market exposure is the primary motive for…