If you’re standing pregnant and bloated at the “Peak of Inflated Expectations” and wondering how to deliver on some of your recent visionary slideware; or if you’re wallowing in the “Trough of Disillusionment” as your development team creaks at the seams to ship your beta code, then we recommend you try a new marketing paper….
Lighthouse will launch a half-day “AR 2.0” seminar on September 17. “Using social media to build analyst rapport” will outline how web 2.0 technologies can help AR managers to develop their ongoing dialogue with influential analysts. The seminar will also strip away the “AR 2.0” hype (which suggests that AR 1.0 is obsolete), outline how…
A quick ‘heads up’ from Richard:Informa gets bid from private equity consortium led by Providence Equity. Depending on whose maths you trust, the bid is more or less $6 billion: less according to The Times, but almost $7 billion according to the Financial Times (the FT correctly notes that the value of Informa’s debt also…
Our Credo series on AR principles has to address the most challenging pressure on AR professionals: how to say no to activities with little or no marginal benefit to the organisation. It’s a classic example of the triple contraints: time, cost and scope. Analyst relations managers increasingly understand the need to tier analysts so that…
Telecoms specialists Analysys Mason are expanding more into the software space though their purchase of OSS Observer. The announcement is here. Considering the weakness of the US dollar, we’ll perhaps see more purchases of US firms from Europe in the future.
Lighthouse’s roundtable discussion is about how Green IT fits into the way that analysts (and other stakeholders) evaluate the brand positions and CSR strategies of top IT companies. Environmental sustainability is an increasingly important topic for IT buyers worldwide. To better understand the opportunities, Lighthouse is supporting a research project to look at how (and whether) IT…
As recession edges closer a number of analysts are being tempted by better offers elsewhere. Some of the recent departures in the UK include Ovum’s Eric Woods (who leaves today to join Chris Dines’ new venture) and Bola Rotibi (joining MWD), and Marta Munoz Mendez-Villamil (who is now at IDC). We also heard that Ed…
We’ve been looking at the Analyst Equity archive to see which articles from before April are currently most read. If you’re looking to see what topics are on the minds of other analyst relations managers, then they make interesting reading. The twelve top entry pages are: 1 Unisys “leads the pack” in the Lighthouse Services…