Show me the money! AR professionals need to start talking more about changes on the industry side, on the analysts’ side. How things are changing for analysts – as businesses – is key. I think a lot of what AR folk are comfortable talking about is really about the interaction between the analyst and the…
Telesperience, the podcast newsletter about the telecommunications industry, has interviewed Lighthouse’s Duncan Chapple and Sun’s Gordon Davies about the impact of industry analysts. Chapple was interviewed by his former Ovum colleague Teresa Cottam, who now runs Microsperience, who asked him to define what an analyst is and to explain how companies are building relationships with…
Duncan Chapple and Marius Jost discuss how analyst firms are changing in a recently-recorded podcast. In the mp3 recording, the two former analysts discuss what what means for the way that end-users ‘consume’ analyst services. In less than 15 minutes, the two analyst relations experts spotlight six major trends unfolding in today’s past-changing analyst industry….
Vanson Bourne have given me the results of their 2008 interviews of 232 UK IT professionals about their media consumption. Out of twelve major media, IT blogs (other than those written by publishers’ staff) some dead last. Only 15% consider them trustworthy. Blogs also came at the bottom of the question about how much time…
The IIAR’s new research on international AR has prompted an interesting question: how big are the analyst and analyst relations communities outside North America? It’s a useful question, because some vendors have not allocated their effort in the way that the analyst firms (and their competitors) have done. You still see organisations where nine out…
Our credo series seems topical this month. Analysts turn over in their research areas less frequently than analyst relations professionals, even if they change firms. They have long memories too. If you want to shift analysts’ opinions in your direction, then you need to be committed to a sustained and increasing effort to meet analysts’…
Research firm Vanson Bourne is asking its friends and contacts to add their voices to a campaign asking the UK government to aid charities whose funds have been frozen in Iceland.We’re happy to bring their message to a wider audience. They say that viral emails can work – please help to prove this can work…
Informa, which owns Datamonitor, Ovum and Butler, stays on the shelf after Providence Equity Partners walked away from its planned purchase of the group. It would have been one of the largest private equity deals, and was never certain. As we discussed, the lack of synergies across the sprawling Informa group continue to make it…