Every April Lighthouse hosts an AR Master Class in San Jose, CA. This unique event focuses on defending and extending corporate support for AR. It discusses the role of goals, measurement and reporting in establishing the right framework for AR. It also allows AR leaders the opportunity to discuss different approaches for developing sponsorship, visibility and active support for strategic AR.
The April session has three novel features:
- Some senior AR managers will join the class for our annual boardroom discussion over a working lunch. Those discussions are conducted using the Chatham House Rule: attendees are free to use the information received, but neither the identity nor the affiliation of participants may be revealed.
- The master class also provides a unique opportunity for participants to book one-to-one sessions with Louis or I for in-depth discussions of particular interest.
- Master class participants will receive a hardback copy of Efrem Mallach’s book, which has been substantially expanded from under 200 pages to over 330.
Subscribers to Lighthouse’s AR Intranet get free seats at the event; otherwise the master class costs $1,250. However, the intensive nature of the event means that a ceiling has to be placed on attendance. To reserve your place for next April, book early.