Gartner’s latest AR newsletter impresses us
A quick post… Anyone looking for a good example of the sort of newsletter to send to analysts should take a look at the AR newsletter Gartner sends. It’s nicely done.
A quick post… Anyone looking for a good example of the sort of newsletter to send to analysts should take a look at the AR newsletter Gartner sends. It’s nicely done.

We’re past the half-way mark in the Analyst Value Survey, and the results we have so far are fascinating. The survey is well over the number of responses it had in 2013. We’re already able to see some strong trends. The most striking trend is the growth of the market, especially on the end-user side….

2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like…

Two notable analyst firms have moved around the Analyst Cycle this month: Current Analysis has become part of Progressive Digital Media Group, while Yankee Group has been integrated into 451 Research. When 451 Group bought Yankee last year, we said the brand wasn’t worth saving and should be fully integrated into the 451 brand. 451 Group has announced exactly that,…

If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s no question about which of these approaches gets the most short-term leverage. It’s the bottom-up approach, where we add up the dollar impact of analysts on our sales pipeline. Showing analyst…

Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which other analyst firms influence financial institutions and fintech investors? How can marketing and communications professionals leverage the benefits of analysts? In this free, live webinar you can hear:– Hannah Hayes, fintech…
On the left you can see the forty firms most mentioned in analyst research. We’ve looked across the Lighthouse analyst index reports to see which firms have the highest profiles regardless of industry. Click on the picture to see a larger version. We’re sorted them from left to right in to show which have risen…