Industry analysts are the most trusted source

There’s some interesting research about analysts in this presentation, Top 5 Demand Generation Strategies, which Sybase shared at the 2006 dreamforce conference. Click along to slide 14 to see the research that attracted me, but keep on reading!

Its a presentation of a survey of over 1,500 IT users. The presentation shares some data that states that industry analysts are the most trusted source of information, accounting for 29% of responses.


Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.