In October 2009, the Institute of Industry Analyst Relations launched an independent certification test for AR managers. Lighthouse AR hosted a free webinar on Tues Nov. 3 with Peggy O’Neill, IIAR board member. Listeners brought questions about the exam and certification process. If you missed it, please read Duncan Chapple’s blog about the exam here.
Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.