There’s always a lot of interest in best practices for analyst-vendor briefings. Sadly, everyone has their own partial view, and sometimes it’s hard to work out the things that work right for you, but that might not work out for someone else. What works in Canada may not work in China (as we’ll be discussing…
Analyst firms find that the Arab world can be a very effective route into Africa more broadly — if analysts can respond to the different customer demand across those countries. Initially, of course, the money has been in more market research work. However, Lighthouse’s feel is that there’s an opportunity for analysts to also ramp…
The last twelve months have been an especially exciting time for technology across the Arab world. There is increasing, and unsatisfied, demand for analyst insight and opinion, especially in the Gulf states. That has created the opportunity for a few research and analysis houses to set up in the region, probably the most credible being…
Readership of Analyst Equity continues to grow: March was the first month in which more than 2,500 unique visitors came to the site. In May, you’ve helped set a new record with over 2,700 visitors. By comparison, that’s 40% up on the average readership we had in 2006. Unsurprisingly, the continent with the greatest growth…
One trend I’ve seen over the last year is that the increasing corporate buy-in to analyst relations means that hiring managers are increasingly looking for people to understand AR — even in roles that are not specific AR jobs. In particular, product managers and solution specialists, who often interact with analysts, are increasingly finding AR…
I think Jonathan’s recent comments on Gartner are still missing out price elasticity. The increased revenue reflects Gartner’s increasing share of pocket in a shrinking target group. gartner is focussing on firms with revenue over $1 bn and, as we have seen, is focussing on national markets to the exent of closing its APac consulting…
Just before the middle of the year there’s a flurry of goal-setting in analyst relations teams. Colleagues are setting budgets, looking at progress and realigning resources. That means we’re having a few discussions about Balanced Scorecards, and seeing some common challenges in using them. The balanced scorecard identifies four perspectives to track the progress of…
The twentieth anniversary edition of Efrem Mallach’s landmark book on analyst relations is now on Amazon. One UK book shop is selling the book at a $75 dollar discount, so first come, first served. It’s less costly than a Gartner report, but the careful explaination of how to calculate the dollar value of your analyst…