Which analysts are most influential
2014 was the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An excellent illustration of that is the chart here, which uses data from the Analyst Value Survey. It shows the companies where the demand-side and supply-side respondents gave the most different answers to…
This award has been superceded by the 2018 Americas Analyst Firm Awards. Hundreds of professionals across the Americas voted Gartner, Forrester Research, HfS Research and Digital Capital Group into the top slots in Influencer Relations’ Analyst Firm Awards for 2014. Ten firms won our Americas AFOTY14 award. Gartner was the obvious number one on every…
Because 2014 was the first year when the Analyst Value Survey had around 140 valid responses from Asia and Oceania, Influencer Relations’ Analyst Firm Awards for 2014 can also spotlight the leading firms in that region. Looking at the data, it’s very striking that the demand-side and supply-side use very different portfolios of analysts. More people on…
Trends across Europe, the Middle East and Africa vary greatly, but the five firms there delivering the most value in Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14) are international firms with world-class services. National leaders can be strong, but it’s notable that CXP is the only national leader to get into our top ten. That’s partly…
Influencer Relations’ Analyst Firm awards for 2014 (AFOTY14) show a major market divide: In contrast to demand-side users of analyst services, people in supply like firms like technology vendors, service providers and equipment manufacturers are tightly focussed using analysts to drive sales. Suppliers see analyst value very differently and, in particular, they see Gartner’s influence as being…
These awards have been superceded by the most recent Analyst Firm Awards. Most users of analysts’ services are on the demand-side, and that Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14) segment attracts the most attention. One of the reasons for our Analyst Firm Awards is that past awards for analyst firms have focussed on the supply-side. The…
In the ten different Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14) rankings published this week, there is one that matters more than any other: the Global Top 10. This is the one award that brings together all the data from the Analyst Value Survey and shows who is delivering value in the opinions of those who…
The first 24 hours of Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14) have been huge. Our #AFOTY14 hashtag had over 300,000 social media impressions, according to keyhole. This website had a month’s visits in one day, and we had a lot more subscribers. But actually my strongest memories are of the discussions I had last night at the IIAR’s…