Which analysts are most influential
Over the last few weeks we’ve been hearing what people think about Outsell’s new paper on the analyst relations area. In 24 tightly-argued pages, the paper explains the rationale for analyst relations, describes the AR community in depth, the evolution of AR since the 1970s, the networks of AR services firms (including Lighthouse) and makes…
There have been some major buyers and sellers of analyst firms’ stock in recent months. Mainly investors selling are simply cashing in their gains (At Jupiter, however, they are simply cashing in). The chart opposite shows Forrester’s stock up substantially, Gartner’s has risen massively while Jupiter’s price has halved. At both Gartner and Forrester, five…
There have been some major buyers and sellers of analyst firms’ stock in recent months. Mainly investors selling are simply cashing in their gains (At Jupiter, however, they are simply cashing in). The chart opposite shows Forrester’s stock up substantially, Gartner’s has risen massively while Jupiter’s price has halved. At both Gartner and Forrester, five…
Analyst Relationship Audit (ARA) is a measurement for the progress of analyst relations programs. First developed in 2001, it involves a series of confidential interviews with analysts following a company’s peer group in order to determine the current level of relationships with the key analyst houses. The diagram here shows an example from an audit…
As predicted, there’s a lot of change at Ovum as its purchase by Datamonitor moves ahead. Chief Research Officer, Tony Lavender, has been set to leave the company since the summer. However, the news follows the recent departure of Daniel Bieler, Ovum’s research director in Germany covering the telecoms market. Other long-time Ovum staff leaving…
The number of unique visitors to Analyst Equity this quarter has just reached a new high, topping 6,300. That’s roughly double the readership we had throughout the second half of 2005, when we started tracking visits. In fact, the real number of visits would be few hundred higher, but we lost some data when we…
I just spotted that Forrester Research’s timeline now references Lighthouse Analyst Relations. It cites our June 2006 survey of IT vendors, which placed Forrester as the firm which the most vendors feel has increased in influence. This is an annual study which I have conducted annually since 2001; we get an excellent participation rate by…
When we ran our AR Master Class in London this month, a large part of the discussion focused on putting a cash value on analyst relations. While the generic calculation for return on investment (ROI) is well known, AR managers struggle to apply these formula for a number of reasons, including the difference between revenue…