Which analysts are most influential
Lighthouse’s measurement work often provokes interesting questions. Recently, one client asked if we conducted any research that could give a ballpark figure on how much analyst coverage is “worth” in cash. Of course, many PR agencies have a simple policy: equivalent advertising value. AEV is the price an article would have cost were it an…
Clay Cocalis, the vp of worldwide sales for TowerGroup, focusses on three clusters of buyers: “We typically don’t sell into the sales organization, we mostly go into analyst relations, marketing or to the C level“ Cocalis says. Cocalis’ comments reflect one of the most startling effects of the growth of analyst relations: AR is now…
Anthony Parslow, previously Chief Operating Officer at Forrester Research Europe, has left the firm for the mother of all road trips. Anthony, seen here on the right, is one of five driving a 1988 white Daihatsu Hijet from London to Mongolia, which is celebrating its 800th anniversary this year. Their 12,000 km journey is raising…
On the left you can see the forty firms most mentioned in analyst research. We’ve looked across the Lighthouse analyst index reports to see which firms have the highest profiles regardless of industry. Click on the picture to see a larger version. We’re sorted them from left to right in to show which have risen…
Which analyst firms have increased their influence the post over the last year? Our 2006 survey of IT and telecoms vendors’ staff says that the answer is Forrester, Gartner, Ovum, Aberdeen and Burton — in that order: the results are shown on the right hand side. Participants in the study received the results this morning,…
Ovum, the largest European-headquartered technology analyst firm, has formally reported a 25% rise in revenue and a 253% rise in profits. This is in line with the guidance it gave me last November. Our view is that this refects four key developments. Ryan Hankin and Kent was acquired by Ovum this year, masively expanding the…
A new post by ARmadgeddon is critical of an initiative by Forrester’s analyst relations council. Forrester’s plan allows participants to attend a conference for analysts being organised by a participant at another firm. Eric’s comment summarises the proposal nicely. Those who have commented on the proposal so far [David, ARonaut, Armonk] are sceptical: other stakeholders…
We’ve written a lot about Forrester recently: on finances, pricing, timing, performance and valuation. While that reflects many of the discussions we are having at the moment, it’s time to give this thread of comment to a concluding summary, and move on to other matters. These are our four key thoughts on Forrester’s evolution. Forrester…