Which analysts are most influential
Andrew Smith is speading the news that Gartner vice-president Frank Buytendijk has joined Hyperion as vice president of Corporate Strategy, based in The Netherlands. He will report directly to Hyperion’s Chief Strategy Officer, Howard Dresner. Dresner was also a vice president at Gartner. Regular readers of Analyst Equity will know that we heard the news…
Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the end of the audit, we benchmark your scores against the best practice in the industry, to help you see where the biggest gaps are between what…
If you want to build your own ’boutique’ advisory business, then it is useful to have a good template. We discussed Mako in this vein, and another seems to be Mercator. A friend of mine has been following them closely, and tells me that a few years back, they: 1. Decided payments sector was going…
A common myth is that suppliers can simply buy their way into the Leader section of Gartner’s Magic Quadrant. Another is that firms that are not clients cannot be Leaders. These are both myths. There are some tricks that vendors try to play with analysts. We even teach a full-day class on them. A vendor…
Yesterday we presented Lighthouse’s assessment of where Gartner is going to a conference call for our clients and colleagues. The presentation assimilated a number of conversations we have had with CIOs and other market-watchers. Of course John Moroney was formerly associate director at Gartner, and it was his analysis that made it one of the…
Our Analyst Influence Survey asks readers to take a survey to tell us what they think of the leading analyst houses. It is an annual survey, which Duncan Chapple first conducted in 2001. It’s primarily aimed at vendor’s staff, because we already conduct large surveys of buyers and of analysts. However, vendors’ opinions of analysts…
Lighthouse is offering firms the opportunity to benchmark their analyst relations against the best in the industry, for free. Regular readers of this blog will know about Lighthouse’s IDEAL methodology, which specifies the five key stages of the AR process: Identify, Drive, Engage, Alignment and Leverage. Over the last few months we have been working…
Both analysts and analyst relations managers will benefit if they increase their understanding of how ICT buyers find analysts to be useful and influential. We place a great emphasis on research quality, partly because it was beaten into us as analysts. The most influential analysts are able not only to research, but to assimilate and…