Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the end
If you want to build your own ’boutique’ advisory business, then it is useful to have a good template. We discussed Mako in this vein, and another seems to be
A common myth is that suppliers can simply buy their way into the Leader section of Gartner’s Magic Quadrant. Another is that firms that are not clients cannot be Leaders.
Yesterday we presented Lighthouse’s assessment of where Gartner is going to a conference call for our clients and colleagues. The presentation assimilated a number of conversations we have had with
Our Analyst Influence Survey asks readers to take a survey to tell us what they think of the leading analyst houses. It is an annual survey, which Duncan Chapple first
Lighthouse is offering firms the opportunity to benchmark their analyst relations against the best in the industry, for free. Regular readers of this blog will know about Lighthouse’s IDEAL methodology,
Both analysts and analyst relations managers will benefit if they increase their understanding of how ICT buyers find analysts to be useful and influential. We place a great emphasis on
Most vendors think that analyst influence is highly concentrated. Our annual surveys of vendor executives typically suggest that they feel that just two analyst firms (Gartner and Forrester) hold around
