Which analysts are most influential
Neil Bradford, one of Forrester’s key leaders and president of the firm in the Americas, will leave the company this quarter to return to the United Kingdom. Bradford has a broad and sharp understanding of how integration and services can drive innovation, both as a leader of analysts and consultants loooking at that area and…
Evaluating the effectiveness of analyst outreach is Lighthouse’s key activity. One insight it gives us is that even vendors with well-resourced and positive media relations often develop poor relationships with analysts. Typically, that’s because analyst relations managers are measuring the wrong things, or nothing at all. As we have explained back in July, without objective…
Why is the business model for the analyst firms so different in the German-speaking regions? The greater interest in custom consulting projects outstrips demand for research. This is great news for mainstream consulting firms, but a real challenge for the analyst firms. Many strategy consulting firms, such as McKinsey & Company or the Boston Consulting…
Professors W. Chan Kim and Renee Mauborgne of INSEAD, a well-known business school in Fontainebleau, France, whose book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by Harvard Business School Press, 2005 has become required reading in many international business courses, delivers useful market constructs to align analyst expectations by….
The discussions around how analysts spend their time remind me of just how big of a percentage of time analysts spend supporting new client and renewal sales cycles, and further, how some sales people waste analysts’ time trying to sell using fear versus promoting insight. For example, AMR Research still has a very entrepreneurial intensity…
There’s been a nasty spat over on ARmadgeddon over the question of whether industry analysts spend enough time researching. Look here, there and everywhere. The dispute is this: the clatch at ARmadgeddon think that analysts don’t spend enough time collecting data, and what they do collect is biased against the vendors. I disagreed. A former…
When analyst relation appeared as a community, in the 1980s, a lot of AR specialists were focusing on both consultants and analysts. The first edition of Efrem Mallach’s book, for example, was billed as a guide to ‘corporate consultant relations’. Over the years these two audiences have become separated out. Today, few programmes are focussed…
Last week we were lucky enough to get some time to speak with Chris Lafond, Gartner’s CFO, and discuss the integration of META’s operations. It’s an issue of great interest to readers of this blog, and the objective limits on Gartner’s ability to say more earlier clearly worried some earlier this year, even to the…