Evaluating the effectiveness of analyst outreach is Lighthouse’s key activity. One insight it gives us is that even vendors with well-resourced and positive media relations often develop poor relationships with
Why is the business model for the analyst firms so different in the German-speaking regions? The greater interest in custom consulting projects outstrips demand for research. This is great news
Professors W. Chan Kim and Renee Mauborgne of INSEAD, a well-known business school in Fontainebleau, France, whose book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition
The discussions around how analysts spend their time remind me of just how big of a percentage of time analysts spend supporting new client and renewal sales cycles, and further,
There’s been a nasty spat over on ARmadgeddon over the question of whether industry analysts spend enough time researching. Look here, there and everywhere. The dispute is this: the clatch
When analyst relation appeared as a community, in the 1980s, a lot of AR specialists were focusing on both consultants and analysts. The first edition of Efrem Mallach’s book, for
Last week we were lucky enough to get some time to speak with Chris Lafond, Gartner’s CFO, and discuss the integration of META’s operations. It’s an issue of great interest
Each January Lighthouse surveys an international group of CIOs to find out how, and why, they are using industry analysts. The scale of the study is quite unique. Across Europe,
