As part of the early stage preparation for the AR Forum 2014, Duncan and I reached out to a select group of renowned Analyst Relations professionals, to ask them to be part of the International Advisory Council (IAC) and to help Kea Company organise the annual Forum. On Wednesday, March 26th, we hosted the first…
I was once at a party and watched a very smart interesting guy walk around the room trying to network with a wine stain on his shirt and a lot of sweat drenching his underarms. It wasn’t a big stain or a lot of sweat but you couldn’t miss it (although he was completely oblivious)….
At the AR Forum on October 3, BT’s Joanna Gluzman-Laukkanen will be speaking on career progress. To help set the scene, here is a guest post by EDHEC professor Monique Valcour. Imagine crafting a sustainable career for yourself. Year after year, you perform work that makes full use of your skills and challenges you to develop new…
The role and influence of industry analysts is shrouded in confusion, and since the effectiveness of AR is sometimes difficult to accurately measure, many smaller companies try to simply ignore the topic completely. That’s a mistake. In the enterprise sector, industry analysts have a strong upstream influence on the process that forms opinions about your…
I, Kea Company, take Lighthouse Analyst Relations, to be my partner, to have and to hold from this day forward, for better or for worse, for richer, for poorer, in sickness and in health, to love and to cherish; and I promise to be faithful to you until death parts us. On March the first…
Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and the analysts: 1. Awareness measures initial exposure and engagement. How many analyst friends and followers do you have? What’s the volume of hits and clicks…