For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd and get valuable references or valued
Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like
Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Our article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ is a useful compliment to Joerg Kerler’s article
With a background as both an analyst relations (AR) professional and an industry analyst, I have seen what happens on both sides of the fence, and communication between the two
Many thanks to Evan Quinn at QAD for allowing us to publish this post disputing the recent post on vertical analysts. There is “very little verticalized technology?” That is patently incorrect,
Chinese businesses and consumers have on their hands similar channels of communication as we do. However, did you know they are often used in slightly different ways? Grace Zhao runs
Yulia Sidorova PhD researcher at Politecnico di Milano is looking for three large organisations in Europe as case studies for a new Social Media Alignment Assessment. Visit eventbrite for a
The technology services industry has evolved at such a frightful pace in recent months, I won’t be surprised that in some time it may be renamed as Digital Services industry
