Developing valuable relationships by understanding analysts attitudes and needs
Analysys Research, the telecoms market intelligence and analysis business of Analysys Mason Group, has hired Tony Lavender as Managing Director and Jason Kowal as its US head. As mentioned this week, Lavender’s departure from Ovum was agreed half a year ago and reflects the Analysys Mason Group’s continuing commitment to its business mix. This hybrid…
The chart on the left shows the location of 500 frequent visitors to this blog. As you can imagine, in conurbations quite a few of the dots are covered by other dots. However, the chart is still a good illustration of how widely distributed the industry analysis community is. Most of our readers don’t come…
Lighthouse’s regular CIO surveys continue to show that the international influence on buyers of blogs, and even of analysts’ blogs, is still modest. There’s a significant difference between the impact that different ‘channels’ of information have and, even if the number of readers is the same, the impact of the average blog posting is lower…
Industry veterans Barbara French and Neil Macehiter are amongst those co-operating in a new wiki that aims to create a guide for enterprises doing business with analysts with ‘open source’ business models (other participants include Jon Collins, Dave Vile, James Governor, myself and others). It’s an innovative approach and we’re encouraging folk to take part….
Lighthouse is introducing a new training course based on the new edition of Efrem Mallach’s book, Win Them Over. Dr. Mallach’s book was the first guide to corporate programs for influencing consultants and analysts, in 1987, and the new edition of this landmark book is a unique step-by-step guide to what really works in analyst…
As firms develop and distribute their products worldwide, their need to communicate with CIO’s and regional/local analysts becomes an increasingly more complex and challenging task. There are several ‘dimensions’ to the difference, which this diagram, from Global Integration, indicates. Lighthouse’s experience that the most effective AR outreach adapts materially to these facets of local cultures…
The IIAR‘s training working group met again this week, and made some real progress. Much to my surprise, I was able to set that progress back within hours. One of the proposals that came out of the meeting was that we should use a wiki to see if we produce an common list of the…
Alan Cumming, a Scottish actor living in the United States, recently explained that he found adopting an American accent is a great aid when speaking with Americans. I can appreciate this; British accents can be difficult to appreciate or indistinct when heard. Few Americans react badly to a foreigner with an American accent, since they…