Developing valuable relationships by understanding analysts attitudes and needs
Many industry analyst relations managers get approaches from equity analysts working in the investment community. Equity analysts often approach industry analyst relations staff at stockmarket-listed firms when corporate investor relations cannot supply the information they need. At private firms, they are often the only obvious point of contact. Equity analysts need to be handled with…
Forrester Research principal analyst R “Ray” Wang recently wrote this note with Christopher Mines and Emily Van Metre. In it, Wang hopes to pursuade analyst relations professionals, technology marketers, sales leaders and management professionals to increase the credibility of AR with colleagues working in product teams and other corporate functions. This is such a key…
The Institute of Industry Analyst Relations met earlier this month to refine its priorities and elect a new managing board. I thought it would be worth sharing some of the outcomes, using some notes by the IIAR’s Secretary, Hannah Kirkman. Twenty-two of us came to the meeting, at the Dell office, and Stephen England dialled…
We recently mentioned that budgets for AR have risen to 28% of PR spend. I’ve had an interesting question from a reader. Do increased budgets mean anything? Effective analyst relations is really about building relationships not simply about budgets, or even mainly about budgets. Isn’t this even a point Lighthouse makes, that most AR effort…
Our AR consultants help vendors to better allocate their analyst relations effort. Efrem Mallach’s action research methodology, IDEAL, gives AR teams the information they need to increase their mindshare with analysts. Since the 1980s, Efrem and his colleagues have been helping vendors to build their brand and win more sales recommendations from industry analysts by…
According to BtoBOnline, IDC has found that spending on analyst relations has risen to 28% of the spending on public relations by technology suppliers. The report by Kate Maddox (ex-@d:tech and Advertising Age) summarises IDC’s conference call on Thursday which announced the findings of its 2006 benchmarking survey with senior tech marketers. Vendors’ spending on…
The IIAR has been making steady progress over the summer. So far we have 95 people signed up on our English-language list and a further 12 in our German chapter. This week the IIAR’s interim board, of which I am one, announces the Institute’s new logo. You can see it on the right hand side….
After April’s meeting of AR managers from across Europe, two meetings have launched the Institute for Industry Analyst Relations. After just a few months, the two chapters have around 100 members. The British meeting opened with a discussion about the recent reorganisation of Gartner, which involves splitting out Dataquest again and increased verticalisation. The general…