Many industry analyst relations managers get approaches from equity analysts working in the investment community. Equity analysts often approach industry analyst relations staff at stockmarket-listed firms when corporate investor relations
Forrester Research principal analyst R “Ray” Wang recently wrote this note with Christopher Mines and Emily Van Metre. In it, Wang hopes to pursuade analyst relations professionals, technology marketers, sales
The Institute of Industry Analyst Relations met earlier this month to refine its priorities and elect a new managing board. I thought it would be worth sharing some of the
We recently mentioned that budgets for AR have risen to 28% of PR spend. I’ve had an interesting question from a reader. Do increased budgets mean anything? Effective analyst relations
Our AR consultants help vendors to better allocate their analyst relations effort. Efrem Mallach’s action research methodology, IDEAL, gives AR teams the information they need to increase their mindshare with
According to BtoBOnline, IDC has found that spending on analyst relations has risen to 28% of the spending on public relations by technology suppliers. The report by Kate Maddox (ex-@d:tech
The IIAR has been making steady progress over the summer. So far we have 95 people signed up on our English-language list and a further 12 in our German chapter.
After April’s meeting of AR managers from across Europe, two meetings have launched the Institute for Industry Analyst Relations. After just a few months, the two chapters have around 100
