Clay Cocalis, the vp of worldwide sales for TowerGroup, focusses on three clusters of buyers: “We typically don’t sell into the sales organization, we mostly go into analyst relations, marketing
An American colleague working from Lighthouse’s London office today had what he called “a classic English moment”. London is not a hot city in any meaning sense of the word.
Our Analyst Value Survey (AVS) considers itself to be independent from the analyst firms. Every year or so an analyst will ask if we are, sometimes directly or more often
What happens when everyone one uses the same ‘rule of thumb’? Most of us use general principles to simplify the complexity around us. But if almost all of use make
While the research world is increasingly global, the work of everyday life is still marked strongly by national cultures. I tend to recommend Kate Fox’s book, Watching the English, to
Lighthouse is offering analyst relations teams a free conference call on the IDEAL methodology – to get an invitation, please email analysts at lighthousear dot com. Over the last couple
The growing demand for analyst relations managers is also reflected in the rising interest in training for analyst relations. However, training can only meet some needs, and not all people
Tomorrow, a team from Lighthouse will be running our foundation course in California’s Bay area. Nature has blessed the state with a fertile wine growing region. Over half a million
