Both analysts and analyst relations managers will benefit if they increase their understanding of how ICT buyers find analysts to be useful and influential. We place a great emphasis on
During the 1990s Kensington Group and SageCircle made the foundation of analyst relations systematic and understood. However, SageCircle closed in 2003 for reasons we reviewed at that time in a
The observations of an English friend in Texas seem to counter some of the observations in our annual survey of CIOs. Our research found that the reach of industry analysts
Gartner is asking vendors for feedback on its plan that standard vendor briefings become 30 minutes long from the end of this month. We will leave it to other to
Ancient kings pointlessly punished their alchemists when they failed to create gold, rather than question their own avarice. Frequent criticism of industry analysts’ inaccurate forecasts is similarly wasted. Humanity’s systematic
A key part of Lighthouse’s approach to AR measurement is that it not only help prove that it’s adding value, but also helps businesses control their risk of being outflanked
Last October, after Hyperion hired Howard Dresner, we asked what happens when a competitor hires the analyst who follows your firm. Generally, not many analysts want to move into an
I’ve just been writing a précis of an interesting report contrasting the analyst relations performance of super-sized technology businesses. While the findings are useful for any large $10bn-plus business with
