Developing valuable relationships by understanding analysts attitudes and needs
When analyst relation appeared as a community, in the 1980s, a lot of AR specialists were focusing on both consultants and analysts. The first edition of Efrem Mallach’s book, for example, was billed as a guide to ‘corporate consultant relations’. Over the years these two audiences have become separated out. Today, few programmes are focussed…
Hill & Knowlton’s commitment to analyst relations has been deepened by the appointment of Astrid Krone, of the Gambit PR agency in Norway, as its Head of Industry Analyst Relations in EMEA. Gambit’s announcement of the appointment stresses that communications with industry analysts is of growing important to the international Hill & Knowlton business. Gambit…
I’m sure many of the readers of this blog know my colleague Louis Columbus. His book Getting Results from your Analyst Relations Strategies is an exceptionally useful introduction in analyst relations, and is now available on Amazon. As I understand it, the book has been an even bigger success than Louis hoped. In order to…
I spotted an article The ‘Three Rs’ of Influencer Management: PR, AR, and IR, which summarizes the relationship between the key formers of influencer relations. It’s especially useful for a comprehensive list of resources available in 2005, and for some outlines of my company, Lighthouse, and similar firms. There are a few points that I would…
In December I’m one of the speakers at a Forrester Research briefing Effective European Analyst Relations: “Effective European Analyst Relations” (If you’re a Forrester or Lighthouse client, please do come along). Readers of this blog will know that Lighthouse’s analysts think there are globally-applicable rules which are still ignored more often than they are heeded….
In a recent post I discussed the aftermath of one of the worst analyst relations crises: when negative coverage hurts your business. I’ve had some great feedback on the post, especially from my ex-Forrester colleague Tina Murphy, and clearly need to say more. Negative coverage can be especially hard to respond to in the rare…
What happens when An Analyst Works For Your Competitor? Information Week has picked up on one of the most interest stories being talked about here at Symposium: Howard Dresner, one of the best known analysts in any field, and a leading Business Intelligence expert, is leaving Gartner to join smooth BI leaders Hyperion. Analysts often…
Earlier this week I had dinner with Michael Davies, founder of Mercator Partners, and some colleagues from the Centre for Scientific Enterprise and London Business School. Davies, like me, is an alumnus of the school’s MBA degree. He is is advising on the plans to establish the first heavyweight Institute of Technology in a European…