Developing valuable relationships by understanding analysts attitudes and needs
Kensington Group was one of the first analyst relations consultancies. After an unsuccessful purchase of that firm by Courtney Smith’s MetaSource Group in 2002, Kensington merged into a MetaSource company, KGI Management Consulting, and dissapeared from the analyst relations scene. The firm’s former CEO, Efrem Mallach, is principal at Lighthouse Analyst Relations. Kensington was a…
Richard Bailey thinks that AR professionals should not establish their own body: “Since public relations is a broad church that welcomes people from different sectors and with a focus on audiences as diverse as communities, employees, investors, politicians etc etc – couldn’t analysts be included too? Special interest groups, yes. A new professional body, no.”…
Senior analyst relations professionals from across Europe have agreed to launch a professional institute. A meeting in London yesterday gathered together members of Europe’s two analyst relations networks to agree the goals, membership requirements and organisational framework for a new international association. Half of us went for dinner afterwards, and Marius’ photograph gives an idea…
Andrew Smith is speading the news that Gartner vice-president Frank Buytendijk has joined Hyperion as vice president of Corporate Strategy, based in The Netherlands. He will report directly to Hyperion’s Chief Strategy Officer, Howard Dresner. Dresner was also a vice president at Gartner. Regular readers of Analyst Equity will know that we heard the news…
Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the end of the audit, we benchmark your scores against the best practice in the industry, to help you see where the biggest gaps are between what…
Many of our clients successfully use our Analyst Attitude Surveys to compare their performance against their competitors and, in doing so, make the case for better resources. Of course, it’s a race: everyone is advancing their analyst relations, so the question is not whether you put more effort into your AR, but whether you can…
Back in the 1990s, when people spoke about effective analyst relations they typically focused on organization, process and technique. Lots of companies had very disorganized analyst relations: today AR is better administered but one weakness has principally survived: many vendors are so focused on their messages that they are failing to anticipate or answer analysts…
Lighthouse is offering firms the opportunity to benchmark their analyst relations against the best in the industry, for free. Regular readers of this blog will know about Lighthouse’s IDEAL methodology, which specifies the five key stages of the AR process: Identify, Drive, Engage, Alignment and Leverage. Over the last few months we have been working…