Developing valuable relationships by understanding analysts attitudes and needs
Techtel’s IT spending forecasts came our way today. It’s a fascinating piece of empiricism. Techtel’s forecast averages estimates, by a panel of interested individuals, about changes in the IT environment [1]. What Techtel does is certainly easier than tracking spending itself, however the results are worthless. Their figures for 2004, for example, show average growth…
Forrester’s string of successes over the last financial year has been capped off nicely. GigaWorld 2005 attracted 900 participants in Dallas and almost 700 in Prague; it marked the first time Forrester events have sold out at venues of such scale. Because of continuing demand for a ‘second voice’ of importance alongside Gartner, Forrester is…
Charlene Li’s Blog: Pending Yahoo! personalized search announcement is worth reading. I’ve followed the ‘paper trail’ from Yahoo’s PR agency, and could not resist reading this blog and making a comment. It’s interesting that, for some, analysts are simply there to generate good copy rather than direct influencers one should not manipulate.
This is an article I mentioned in a workshop this week, giving IDB’s view of issues confronted by Oracle and the analysts facing it. Fascinating!
We read that Vocent Appoints Jeff Scheel as CEO and Secures Additional Financing. CRM vendor Vocent has appointed a leading sales and marketing guru from Siebel as its CEO. No news there, surely. But Jeff Scheel led Siebel’s analyst relations work, before progressing to more senior roles in the CRM giant. That’s one more rung…
EDS releases Q3 2004 results after battle with auditors. This is another interesting article from Ovum: it shows the increasing trend of analysts to cover the issue of financial stability and corporate governance as a key issues for clients to consider.
The last two weeks have been a horrid time for Biovail. The firm’s reaction to a negative analyst report was aggressive and emotional, reflecting the way the analyst’s comments hit home hard. Biovail, an Candian firm with a core competance in agressive accounting, is just the clearest example to date of the new ‘tough love’…
Media Map’s comment on analysts relations says more about its PR clients than about itself. It’s aware that technology analysts are a big influence on the media, but wonders why Coca-Cola, General Mills or Pfizer are not putting the extensive resources into analyst relations that high-tech vendors do. The answer’s not even hinted at: technology…