Influence
Now we’re into the second half of the year, many teams use the summer slow-down to re-plan and structure for the rest of year. By the firms have their mid-year summits and analyst days behind them, and they start to look over their metrics from the first half. As a result, it’s a good time…
The Institute of Industry Analyst Relations has invited Duncan Chapple (Managing Director, Lighthouse AR) to join Phil Fersht (CEO & Head of Research, HfS Research) to discuss ‘A Crisis in AR’ on its next teleconference on Wednesday 13th July, 4-5pm BST / 11am EST / 8am PT. Henrietta Lacey-Gutsell, the IIAR Secretary, outline the rationale…
After Forrester’s purchase of Springboard Research and PAC’s purchase of Berlecon, it’s clear that the resurgence of M&A activity outside the US is also influencing the analyst industry. However, there’s more at work than the generic impulse of investors to spread their risks from North America. Analyst firms are using acquisition to round out their…
How far can analyst relations managers use the marketing automation approach? That’s the question we recently posed to Gary Katz, (LinkedIn, Twitter) CEO of Marketing Operations Partners, and he gave us a lot of food for thought, which we’ll be working on in an upcoming webinar. Most AR people are aware of Vocus, Cision, Media…
PAC’s hiring today of John Leigh, a BPO industry heavyweight, reflects the general trends towards the growth in the market for custom consulting. Leigh, previously at BTGS, Gartner, META, Ovum and Vertex, joins Pierre Audoin Consulting at a time when numerous firms are also benefiting from the growing demand for more strategic consulting. Major new…
The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing and communications managers. Because the compensation packages of AR managers can be complex, it’s been…
There’s a fascinating conundrum in the analyst industry: syndicated research (which is made available to all clients) is the most profitable service for analysts. However, clients have increasing demand for more interactive and customised services from analyst firms. At the same time, the increasing pace of work for analysts and the easy of using online…
Lighthouse is extending its training and coaching services by adding in role consultancy. Role consultancy is available for AR managers, who wish to explore options for developing their roles, both at an individual level and in relation to their organisation. This can provide a valuable reflective space which is particularly important in today’s stressful climate…