While the Northern hemisphere is getting chilly, this is the one month when salespeople at firms like Gartner and Forrester really start to sweat. Many vendors sign off their major
Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst Attitude Survey. Around 700 analysts have taken
Some people say the Gartner’s Magic Quadrant (MQ) is the most influential diagram in the business world. Each quadrant positions the major technology solution providers in a stated market according
What is the Magic Quadrant, and why is it so influential? Why is it so misunderstood? Analyst relations professionals lost answers to these questions earlier this year after an error by Podbean,
A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations,
A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations,
Analyst relations has matured as a profession and a process. That’s our conclusion from reviewing which articles readers to this blog have been reading the most. The day-to-day challenges for
Analysts’ opinions shape the most authoritative discussions in the technology and telecoms industries, both online and offline. That’s why analyst relations should be an essential element of both B2B and B2C
