AR Forum agenda announced

Okay… so here’s the agenda for the AR Forum on October 3rd. It’s going to be an amazing event, and attendance will be right up to the limit for the

Share
Now available! Third edition of Efrem Mallach’s “Win Them Over”

Professor Efrem Mallach PhD literally wrote the book on analyst relations. A quarter of a century ago, Win Them Over was the first book about influencing analysts, consultants and advisors.

Share
Kevin Lucas previews his AR Forum talk on how to boost analysts´ influence

Forrester Research´s analyst relations analyst, Kevin Lucas, will speak at the Analyst Relations Forum on October 3rd to discuss how vendors can boost the influence of analysts over the market.

Share
NelsonHall’s John Willmott on how analyst firms should respond to users’ changing needs

NelsonHall’s built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October 3rd, John gave a case study

Share
Guest post: does your company need a mobile website?

I was once at a party and watched a very smart interesting guy walk around the room trying to network with a wine stain on his shirt and a lot

Share
Caroline Dennington previews Forum discussion on AR as a profit centre

One of the things that every AR professional needs to consider is how AR is positioned within their own organisation. IIAR board member Caroline Dennington was one of the first

Share
You’re invited to the AR leaders’ workshop on October 4th

On Friday, October 4, the day after the Analyst Relations Forum, we have scheduled a half-day workshop for AR leaders, from 9am to 1pm in Somerset House, London’s outstanding 18th

Share
NelsonHall CEO to address AR Forum on changing use of research

As businesspeople come under pressure to make more choices in less time, how can analyst firms develop customer journeys that directly connect decision-makers with the insight they need? That’s the

Share