Case Study: Strategic steps for an innovative and measured approach to AR

This year, MediaTek Inc (2454:TT) inaugurated its Industry Analyst Relations department, appointing Kristin Taylor as Vice President. In this new role, Taylor reports to the Chief Marketing Officer, a direct

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4,858 reasons to read the Analyst Value Index, and to thank Ventana Research

On November 14, Ian Scott and I introduced the Analyst Value Index  (slides here) to a select group of around a dozen of the world’s largest IT, telecoms and services

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Tickets sold out for Somerset House mentoring with Kea’s Duncan Chapple

Kea Company is helping our London home, Somerset House, to host a special event during Global Entrepreneurship Week. We have partnered with other entrepreneurial tenants, including Brand Gathering and School for Startups

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We’re launching an Analyst Value Survey index to rank the analyst firms

In three weeks over 3,000 people used the results of the 2013 Analyst Value Survey results to understand which analysts firms are delivering increasing value. From the initial findings, posted

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CSC seeks next-gen AR principal

Services giant CSC is looking for a principal to join its analyst relations team to lead Industries & Offerings. The firm takes AR seriously: the team is high-profile and respected

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Analyst Value Survey says HfS, Gartner, NelsonHall and Forrester are rising

At the AR Forum on October 3rd I presented the summary results from the most recent Analyst Value Survey. It’s the only longitudinal survey about analyst influence, and both the

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Next steps after the AR Forum success

The Analyst Relations Forum on October 3rd was much more successful than I expected. Forty of the most qualified analyst relations professionals from the US and Europe attended, with others

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Webinar playback: David Taylor and Duncan Chapple discuss sales enablement

In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR

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