Influence
Analysts have a huge challenge in explaining technology markets, and in particular why it is that the customer isn’t always right, because high tech markets don’t work in common sense ways. That’s the conclusion I had today, after a super-sharp presenter from BBC television news interviewed me about the marketing and forecasting flop of Nintendo’s…
Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing pressure. Publishers,advertising agencies and networks, and their clients’ marketing managers all see PMB as a wayto get more value.PMB brings huge benefits, including greater transparency,…
After a decade under the name ‘Analyst Equity’, it is relaunching as InfluencerRelations.com. Over the last year the readership doubled and, because the new title more accurately describes what the blog is about, it should help continue our growth. The new name reflects substantial continuity. From the very beginning, I’ve written about financial analysts, bloggers,…
Views of influencerrelations.com increased by 94% over the last year. More than anything else, our Analyst Value Survey contributed to the almost doubling of the readership, and to over 5,000 views on slideshare. But there’s another strong theme: the fate of analyst firms which are required by others. That’s especially topical now, when Yankee and…
Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are enabling their sales teams. That was the powerful message that David Taylor gave to the Analyst Relations Forum in London in October 2014. Taylor is one of Europe’s most respected experts…
This year, MediaTek Inc (2454:TT) inaugurated its Industry Analyst Relations department, appointing Kristin Taylor as Vice President. In this new role, Taylor reports to the Chief Marketing Officer, a direct report of the Chairman and CEO of MediaTek who is committed to building Analyst Relations into the frontline of the company’s marketing and business development…
On November 14, Ian Scott and I introduced the Analyst Value Index (slides here) to a select group of around a dozen of the world’s largest IT, telecoms and services firms. Scott, an expert social and market researcher who I’ve worked with on numerous projects in recent years, has combined the data from the Analyst…
Kea Company is helping our London home, Somerset House, to host a special event during Global Entrepreneurship Week. We have partnered with other entrepreneurial tenants, including Brand Gathering and School for Startups who are organising the event, to unite and offer our advice to budding entrepreneurs and new business owners. Tickets for the event sold out in…