Influence
In 2013 the Analyst Relations Forum started drilling down on social AR. We’re delighted that Stephen Loudermilk and Michael Myers agreed to join Jonathan Yarmis and me in our webinar on leveraging Social AR. All are seasoned AR professionals who’ve seen how leading-edge ‘powerhouse’ firms make the most of social media – and understand its…
A recent post on the HFS Research blog focusses on some independent analysts as “pay to play”. It’s a useful post, but that key point doesn’t fit with our annual Analyst Value Survey, which suggests only a slight correlation between firm size and independence. In the survey, the largest 26 firms got an average score…
Teresa Cottom, my former Ovum colleague who is now Founder & Chief Strategist at Telesperience, had made some very useful criticism and comment (here, and well worth a read) about our recent chart of the Analyst Value Survey data on analyst independence. Her most challenging point is that it’s not possible to measure independence and,…
It was my pleasure to be part of organising the IIAR webinar on February 17th which announced the launch of the IIAR’s German chapter. As someone who has studied and worked in Germany, it’s been interesting to understand the specific challenges of German businesses and analysts, and how that changes the tasks for analyst relations…
Digital marketing is now one of the few business disciplines that senior executives often mismanage totally. On February 21, I’m speaking about digital marketing to graduate students at Manchester Business School. It’s Britain’s biggest business school, with campuses in Miami, Rio, Dubai, Singapore and Shanghai, and which Forbes recently ranked as having one of the world’s…
In the Analyst Value Survey every year, we ask participants which firms in the analyst industry are most, or least, independent. Rather unsurprisingly the biggest firms get the most votes in both categories. Here’s a chart to show data from the most recent survey. But some firms get only in the most independent top ten…
One of the most-requested topics at the Analyst Relations Forum last year was how to combine Social Media and Analyst Relations. At the AR Leaders’ Forum the following day, we agree on Social AR as one of three priority topics to discuss in 2014 Because of the wide-spread interest for this topic, we hosted a…
In this one-hour video, three experts on getting the best value from analyst firms share their tips, and give insight into the realities for analysts firms and their customers. In the call, Rachel Godwin, from Progress Software, shares some key issues about getting the right mix of research and other analyst services to make sure…