Influence
On June 30th, I saw a surprising press release explaining that “Lighthouse Analyst Relations has been selected for the 2013 Virginia Excellence Award amongst all its peers and competitors by the US Trade & Commerce Institute”. Why Virginia? Well, the ‘Old Dominion’ was home to the US headquarters of Lighthouse (which became part of Kea Company…
June 30th 2014 – Lighthouse Analyst Relations has been selected for the 2013 Virginia Excellence Award amongst all its peers and competitors by the US Trade & Commerce Institute (USTCRI). Each year the USTCRI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry…
Over on the Kea Company channel on YouTube there’s a recording of this great Coffee Talk session with Robin Schaffer. Robin’s a remarkable leader of the analyst relations community in the USA. In this coffee talk, Robin talks quite candidly with me about her route into analyst relations, her background in AR how that fits…
I’ll be breaking news at 11pm Pacific time today (7am UK time/8am CEST) about a merger involving a top ten analyst firm. The article will be at https://www.influencerrelations.com Om nom nom nom… PS The article about the PAC merger into CXP Group (which owns BARC) is online here with a further follow-up piece.
One of the surprises in the 2013 Analyst Value Survey was the rapid improvement by a number of mid-sized analyst firms. Many users of analyst services tell us they are getting great insight at a fraction of the cost of larger firms. However, there are substantial obstacles. How can these firms scale up profitably to…
As we mentioned earlier this month, Leslie Ament has some blunt comments about what AR people need to know, both about analysts in general and about Hypatia Research Group specifically. Many thanks to her for the comment below. In the interest of transparency, here are our observations and suggestions: Most analyst relations professionals on the vendor-side do…
Following our previous webinar which offered an excellent introduction into the what and why of Sales Enablement, we had a call with Robin Schaffer, Analyst Relations professional at NICE Systems, and Andrew Reed, previously an AR leader at IBM and now at Kea Company, to discuss our next webinar. The initial thought was that we…
KPMG associate director, Michael Myers, shared some of the lessons of his 16 year career in analyst relations in a Coffee Talk webinar this week. Michael explained that his route into AR was a logical outgrowth of his career in market research and product marketing in a systems integration business which became Siemens Business Services…