Influence
Over the next few months we’re running a survey to see what topics you’d like to discuss at the AR Forum. During April, May and June we’re running a series of Coffee Talks to ask leading AR professionals how they’ve progressed in the profession, and what they are interested in discussing at the AR Forum….
After the first call of its international advisory council, the Forum website is up. On the site you can see the plan for the day, get a link to the survey we’re using to develop the agenda, see the advisory board members and find our recommended hotels. The event will be a two-day event, with…
The 2014 AR Forum must focus on building and measuring sales enablement. According to early responses to the AR Forum survey, members of our international advisory council to the AR Forum say that the partnership between AR and sales is the priority for AR professionals. The council members are from some of the most respected…
Analyst Relations professionals are under pressure to deliver real business value. Though we are all intrinsically motivated to deliver value, what does business value really mean for AR? What does the business expect? How do we meet and exceed those expectations? That’s the focus of the 2014 Analyst Relations Forum, which will centre on the…
Thom Erbé and I met yesterday to get the ball rolling for the 2014 AR Forum in September. We’re starting earlier than last year in order to consult more widely about the agenda for the event. The first part of that involves appointing an international advisory council. Several leading AR professionals are being approached to…
For several years in the 1990s I shared a household with an old golden retriever named Murphy. Murphy had ESP. He’d know exactly where one of us would want to be in five minutes. He would position himself right there, in the way. It didn’t matter if the place was the refrigerator, the best chair…
The CFA Institute is best known worldwide for its rigorous chartered financial analyst (CFA) curriculum and examination program. It’s an interesting expression of the lack of openly-accepted best-practice guidance for AR professionals that it has been left to this organisation to publish a guide for AR, even if their guide focuses on the interests of…
On March 3rd 2014, Kea Company announced its purchase of SageCircle. It’s great news for the analyst relations profession, and I am excited that Dave Eckert will be joining our advisory board. I’m looking forward to Kea’s role in developing SageCircle’s contribution. The press release explains that SageCircle has developed an immense reputation: “The integration…