Where’s your firm on the Sales Enablement Radar?

Working together, business developers and communications professionals are able to get more leads into the pipeline, make them close sooner, and improve the win rate. Sadly many technology solution providers

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AR skills needed in USA, Britain and Asia

This time last year the number of analysts relations vacancies was trending downwards, but we’ve seen a slight but continuing increase since then, as this chart shows. This week we’ve

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Kea Company partners with Linx

Today we announced that we’re formalising our partner with Linx. Linx is a research-driven provider of strategic insights with an offer that deserve an international audience. Lighthouse and Linx had an

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The buzz about analyst relations continues to increase. After a few difficult years from 2004 to 2007, we’ve seen the influencer and impact of analysts grow year after year. Even

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AR Classics: Influencing the Influencers (2001)

Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world’s largest high-tech PR agency, published this article in November 2001.] Who are the

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Guest post: “We had a Wedding”

I, Kea Company, take Lighthouse Analyst Relations, to be my partner, to have and to hold from this day forward, for better or for worse, for richer, for poorer, in

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Is everything a service? Why analysts focus more on Salesforce and Atos

Is it still possible to talk about services firms as a meaningful category? Take a look, for example, at the 2012 Influence Quadrant for enterprise solutions, which we made for

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The 100 countries on the analyst influence map

The Analyst Equity blog had visitors from exactly 100 countries over the last six months. 42% of visitors are in the United States and a further 42% come from seven other counties,

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