Influence
The buzz about analyst relations continues to increase. After a few difficult years from 2004 to 2007, we’ve seen the influencer and impact of analysts grow year after year. Even viewed in the simplest terms, like how often the phrase “analyst relations” gets mentioned in industry news and regulatory filings, the consistent growth is astonishing….
Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world’s largest high-tech PR agency, published this article in November 2001.] Who are the analysts? With worldwide technology spending on the wane, companies are becoming increasingly cautious when buying from high tech vendors – or investing in high tech…
I, Kea Company, take Lighthouse Analyst Relations, to be my partner, to have and to hold from this day forward, for better or for worse, for richer, for poorer, in sickness and in health, to love and to cherish; and I promise to be faithful to you until death parts us. On March the first…
Is it still possible to talk about services firms as a meaningful category? Take a look, for example, at the 2012 Influence Quadrant for enterprise solutions, which we made for the team at Loudhouse. Even though this IQ excludes the major Powerhouse vendors, which provide both services and technology, you can see that most of…
The Analyst Equity blog had visitors from exactly 100 countries over the last six months. 42% of visitors are in the United States and a further 42% come from seven other counties, all of which have notable communities of analyst relations professionals: (Australia, Canada, France, Germany, India, the Netherlands and the UK). What’s fascinating are the 92…
Everyone in or around the analyst industry knows that the four major firms are Gartner, Forrester, IDC and Ovum. But who are four after that, and the four after that? To start you off, here’s one of the charts from the presentation. We asked participants which of 30 firms were the most influential on the…
“Industry Analyst Relations – An Extension to PR”, the book by Dr Ralf Leinemann and I, has been the best-selling AR book on Amazon over the last five years. We’re delighted to announce that the book is now available as an eBook from Amazon, and as free PDF from Kea (see below). It’s not a…
Real thought leadership is about developing thought followership. This week I was speaking with a fellow Manchester Business School alum, Utpal Ghosh from Ipsos Mori, about our rare dual perspectives on the thought leadership space: we are both generators, as well as users, of data for market research. Utpal has seen this space evolve quite rapidly…