Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world’s largest high-tech PR agency, published this article in November 2001.] Who are the
I, Kea Company, take Lighthouse Analyst Relations, to be my partner, to have and to hold from this day forward, for better or for worse, for richer, for poorer, in
Is it still possible to talk about services firms as a meaningful category? Take a look, for example, at the 2012 Influence Quadrant for enterprise solutions, which we made for
The Analyst Equity blog had visitors from exactly 100 countries over the last six months. 42% of visitors are in the United States and a further 42% come from seven other counties,
Everyone in or around the analyst industry knows that the four major firms are Gartner, Forrester, IDC and Ovum. But who are four after that, and the four after that?
“Industry Analyst Relations – An Extension to PR”, the book by Dr Ralf Leinemann and I, has been the best-selling AR book on Amazon over the last five years. We’re
Real thought leadership is about developing thought followership. This week I was speaking with a fellow Manchester Business School alum, Utpal Ghosh from Ipsos Mori, about our rare dual perspectives on
While the Northern hemisphere is getting chilly, this is the one month when salespeople at firms like Gartner and Forrester really start to sweat. Many vendors sign off their major
