Influence
Most AR managers focus on content: the information that they think analysts need for their work. However, very few have a confident idea of channels: what specific ways of providing that information to analysts is most effective in different regions. This Thursday’s webinar discusses the wide range of information channels, and connect them up to…
The IIAR’s blog has a new post on ethics, referencing an article on this blog which is one part of a developing discussion. Since the IIAR’s blog has an consensual editorial process, it’s a powerful signal of mainstream thinking in the profession’s leading AR community. I recommend it.
Since writing on analysts and bloggers I’ve had some more thoughts and a lot of feedback, some of which is incorporated below. This blog has stimulated quite a few reactions, and I encourage readers to look at Dean and Dan’s comments here. Pretty much everyone agrees that vendor-oriented market exposure is the primary motive for…
One big difference between different analysts is the attitude they take towards each others’ research. Lighthouse’s free research tracking service, the Spotlight, includes our selection of the most notable research published in our four focus areas: telecoms, systems, services and software. Some analysts love the idea; other don’t. Linda and Doreen, two of our research…
Unisys has finally dethroned Accenture as the number 1 firm in the Lighthouse Services Index. Apart from being mentioned very positively in a case study relating to the outsourcing efforts of US Department of Health and Human Services, the firm has also won new contracts to jump up 4 positions and claim the number 1…
CoreMedia, my first client here at Lighthouse, is hiring. It’s an amazing chance to experience an inspiring and quite open organisational culture, and to live in one of the world’s best cities – Hamburg, Germany. They are hiring a Product Marketing Manager, User Experience Designer and a Global Product Manager. This is what they have…
Carter’s comments on how AR should respond to budget cuts should encourage AR directors to take a fundamental look at their AR programmes. We still think that most analyst relations effort is wasted. From top-to-bottom, AR professionals should review the goals, the challenges and the solutions – and take a realistic assessment of the internal…
We have recently raised the issue of how to relate to analysts who are bloggers with a few of our peers. We wanted to see if the situation has moved on much from Tim’s PR Hype Cycle, and it has. Quite a few of them seemed to be concerned with the move towards more reporting…