Influence
Analyst relations is a marketing activity, in more ways than one. Analyst relations is normally part of the marketing department of companies. And, if marketing is the process of identifying, anticipating and satisfying consumers’ requirements, then analyst relations is the process of identifying, anticipating and satisfying analysts’ actual needs (and not only their explicit needs,…
US-headquartered operator Verizon has moved to the 3rd spot this month in the Lighthouse Telecoms Index edging out Ericsson. Apart from reporting a strong 3rd quarter growth the firm has also topped the Uptime Institute’s list of most reliable data centers. Nortel, recognized by Gartner as a leader in the SONET Equipment market, has also…
The final ‘Advisor Spotlight’ webinar of 2007 will focus on PAC and its rising influence. Pierre Audoin Consultants is one of Europe’s oldest analyst firms. Its unique staffing model means that its analysts work as researchers, consultants and account managers for their topics. This deep domain experience and strong client rapport means PAC has been…
Business Objects is the highest riser in the top-teir of the Lighthouse Software Index this month. It has jumped up 6 positions. Its standing has certainly been helped by news of SAP’s proposed acquisition of the firm. Salesforce.com which has just announced entering the ‘Application Performance’ market has also gained 3 spots. With a modest…
The rapid pace of change at Ovum means that clients has asked us to schedule an extra time for our Advisor Spotlight webinar on Ovum. As with all our Advisor Spotlight sessions, we will discuss Ovum’s evolution, new services, target markets and pricing challenges. However, we’ll also discuss if Ovum should be put up for…
Advanced Micro Devices (AMD) is the biggest mover this month as it gained 6 positions to land itself on the 10th spot. The firm has enjoyed excellent financial results and analysts seem quite interested in its strategy regarding quad-core x86 processors. NEC has also jumped up 4 positions and is now at 6th spot. The…
In following on from my first Credo, I have received independent confirmation from an analysts that there is no win from being aggressive. And vendors should be vigilant about finding out how their AR managers and agencies are treating analysts. It’s the old one isn’t it – one satisfied customer has much less impact than…
Fujitsu Services is the biggest mover this month and has entered the top 25. The firm is moving to expand in the Nordic region by acquiring the Swedish firm Mandator. Analyst firms are also focusing on the recent outsourcing contracts awarded to Fujitsu which will hopefully propel the firm further in the coming months. BT…