Influence
One of the UK’s top 100 tech firms has a new director: John Bolitho, one of Lighthouse’s board members. Bolitho is joining Tadpole Technology plc as a non-executive director. Tadpole is one of the corporations included in the FTSE techMark 100 stock market index. Lighthouse’s board meets on the 22nd of this month and this…
Penteo, the main analyst house in Spain, is a deeply influential firm: almost all its revenue comes from end-users; it is independent, and is seen to be independent; its business model is based on deep relationships, meaning that it has strong customer loyalty. Penteo is, in many ways, the archetype for the analyst firm that…
Over the weeks since Gartner’s Symposium we’ve been comparing some of the conclusions from our IDEAL Audits, which allow AR managers to see the strengths and weaknesses of their AR activities. We’ve developed a Credo as a result; a list of core principles that we feel AR professionals should subscribe to. The first is the…
Bouygues Telecom is the top gainer in October 2007 as it leaps up 10 positions to get to the 45th spot. The firm has made plans to offer DSL to its customers in collaboration with Neuf Cegetel and it will surely be interesting to see how well it can penetrate the market. Among the high…
Informatica is the biggest gainer this month with a big leap of 22 positions and has also entered the top 25. It has entered into a strategic alliance with Cognos to bolster its product offering. SunGard, which has been placed in the Leaders quadrant in Gartner’s Magic Quadrant for Higher Education Administrative Suites, 2007, has…
What attitude should analyst relations managers take towards boosterism, the use of positive hype that is so excessive it produces negative reactions? Boosterism is a common sign of both weak marketing and self-orientation: promoters unable to identify valuable features and benefits can make generalizations that are hard to fault, but have little real meaning. A…
Most analyst relations managers can’t get to Gartner’s Orlando Symposium, but it’s one of the most important events for observers of Gartner, alongside its annual investor day. It’s the best possible opportunity to compare Gartner’s execution with the vision it shared with the IIAR and DARA earlier this year. Reflecting on the Symposium, there are…
We’ve been increasingly impressed with RocSearch’s growth since it hit the radar in 2005. So it’s going to be interesting to hear from COO Ashish Sinha about David O’Brien’s appointment as Executive Chairman. O’Brien comes in just as Neeraj Bhardwaj, the firm’s London-based CEO, is moving on (The Indian-headquartered firm has decided it needs a…