Bouygues Telecom is the top gainer in October 2007 as it leaps up 10 positions to get to the 45th spot. The firm has made plans to offer DSL to its customers in collaboration with Neuf Cegetel and it will surely be interesting to see how well it can penetrate the market. Among the high profile movers is Ericsson which has moved up 3 positions after a drop of 2 positions last month. The company has recently been awarded a contract by Telekom Srbija and is being noticed by analysts as it demonstrates its technological prowess.
O2 which has been selected by Apple as the exclusive carrier for iPhone in UK has also had a good month as its ranking improved by 7 positions. Telefonica which has announced plans to invest 8 million euros to develop new services and infrastructure has gained 5 positions and entered the top 25 this month.
France Telecom is the biggest loser of analyst focus this month and has dropped 9 spots. BT which had gained 3 positions just last month has lost 3 spots and is now back at 6th position. Cingular, which is now part of AT&T, appears to be losing its brand value. It has dropped from 16th position in January 2007 to 26th spot this month and has dropped out of our list of the top 25 telecom firms.
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