Influence
Lighthouse is offering analyst relations teams a free conference call on the IDEAL methodology – to get an invitation, please email analysts at lighthousear dot com. Over the last couple months we have been engaged in our IDEAL powered AR audit. This sees us interviewing leading AR practitioners about the makeup of their analyst relations…
Lighthouse hit its second century today. Earlier today, Lighthouse posted its 200th posting; it’s an important step forward us because the blog forces us to explain, clarify and make concrete our experiences and observations. The 30,000 page impressions that we’ve registered since we started tracking these numbers are a reassuring sign that blog is appreciated….
Each April, Lighthouse sits down for a working lunch with up to a dozen of Silicon Valley’s leading AR professionals to exchange views on that year’s hottest topic. Because we use the Chatham House rule, the discussion is candid. Our 2005 discussion highlighted the increasing pressures produced by Gartner’s strategy. That remains the key issue….
The growing demand for analyst relations managers is also reflected in the rising interest in training for analyst relations. However, training can only meet some needs, and not all people will find training seminars the best way to develop analyst relations expertise. Lighthouse has four-level development program for analyst relations managers. Each stage is focused…
Tomorrow, a team from Lighthouse will be running our foundation course in California’s Bay area. Nature has blessed the state with a fertile wine growing region. Over half a million acres have been cultivated by over 1,000 vineyards, making it the largest wine-growing region outside western Europe. The Bay area is the centre of the…
Kensington Group was one of the first analyst relations consultancies. After an unsuccessful purchase of that firm by Courtney Smith’s MetaSource Group in 2002, Kensington merged into a MetaSource company, KGI Management Consulting, and dissapeared from the analyst relations scene. The firm’s former CEO, Efrem Mallach, is principal at Lighthouse Analyst Relations. Kensington was a…
Richard Bailey thinks that AR professionals should not establish their own body: “Since public relations is a broad church that welcomes people from different sectors and with a focus on audiences as diverse as communities, employees, investors, politicians etc etc – couldn’t analysts be included too? Special interest groups, yes. A new professional body, no.”…
Senior analyst relations professionals from across Europe have agreed to launch a professional institute. A meeting in London yesterday gathered together members of Europe’s two analyst relations networks to agree the goals, membership requirements and organisational framework for a new international association. Half of us went for dinner afterwards, and Marius’ photograph gives an idea…