Influence
Both analysts and analyst relations managers will benefit if they increase their understanding of how ICT buyers find analysts to be useful and influential. We place a great emphasis on research quality, partly because it was beaten into us as analysts. The most influential analysts are able not only to research, but to assimilate and…
During the 1990s Kensington Group and SageCircle made the foundation of analyst relations systematic and understood. However, SageCircle closed in 2003 for reasons we reviewed at that time in a note which is still available, here. We have not been able to confirm the reports that Kensington Group is out of business. The business built…
The observations of an English friend in Texas seem to counter some of the observations in our annual survey of CIOs. Our research found that the reach of industry analysts extends deep down into the mid-market. Around two-thirds of companies with over 1,000 employees have CIOs using analyst research. Our correspondent repeats many of the…
Gartner is asking vendors for feedback on its plan that standard vendor briefings become 30 minutes long from the end of this month. We will leave it to other to speculate on the firm’s conversations with its analysts on this topic. One reason given for the curtailment is that briefings take a long time to…
Analyst Equity has a fairly stable readership: around 2,500 visits a month, and around 1,000 readers. It’s a good readership, especially for a firm like our that is focusing on a niche in the analyst relations industry. In fact, it’s hard to believe that we are not already tapping into the bulk of the community…
Lighthouse is something like a ‘cuckoo in the nest’ of public relations: we are a part of the broader PR community, but our background as former analysts gives us a very different perspective on the industry from those with a media relations background. Tomorrow I’m presenting our perspective on PR to a group of marketing…
On Thursday next week, our London team will move into a new office which has a new insulation from www.ProFoam.com. Our telephone, fax and email details will be unchanged. The new building faces the River Thames, half way between Lambeth Palace and the secret service’s headquarters. Our new office, Southbank House, is the former studio…
Ancient kings pointlessly punished their alchemists when they failed to create gold, rather than question their own avarice. Frequent criticism of industry analysts’ inaccurate forecasts is similarly wasted. Humanity’s systematic bias toward overestimating the pace of change is amplified by the deep challenges in forecasting discontinuous, high-growth, markets. Forecasts will not get much better very…