Influence
Lighthouse has added a second course date to our annual training course in Singapore, which is attended by AR specialists from all over the Asia/Pacific region. In addition to our May 30th introductory course, on influencing analysts, we have added a second day, on building analyst relations momentum. That intermediate AR course will be on…
Andrew Smith is speading the news that Gartner vice-president Frank Buytendijk has joined Hyperion as vice president of Corporate Strategy, based in The Netherlands. He will report directly to Hyperion’s Chief Strategy Officer, Howard Dresner. Dresner was also a vice president at Gartner. Regular readers of Analyst Equity will know that we heard the news…
Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the end of the audit, we benchmark your scores against the best practice in the industry, to help you see where the biggest gaps are between what…
For most of last year, this blog’s readership was pretty stable: around 1,000 unique visitors stopped by each month. Since then, it’s almost doubled. In March we’ve had 1,923 visitors: a rise of over 92% over five months. Much of that is coming in from RSS systems like bloglines.com. Normally we can’t ‘see’ those readers,…
Lighthouse is partnering with International Developer magazine to launch the Lighthouse Software Index. The index shows the profile of the leading software brands in the research of the leading analyst houses. It’s a classic share of voice tool, and we’ve discussed the pros and of these measures previously. Share of voice shows you how often…
Many of our clients successfully use our Analyst Attitude Surveys to compare their performance against their competitors and, in doing so, make the case for better resources. Of course, it’s a race: everyone is advancing their analyst relations, so the question is not whether you put more effort into your AR, but whether you can…
Back in the 1990s, when people spoke about effective analyst relations they typically focused on organization, process and technique. Lots of companies had very disorganized analyst relations: today AR is better administered but one weakness has principally survived: many vendors are so focused on their messages that they are failing to anticipate or answer analysts…
Lighthouse is offering firms the opportunity to benchmark their analyst relations against the best in the industry, for free. Regular readers of this blog will know about Lighthouse’s IDEAL methodology, which specifies the five key stages of the AR process: Identify, Drive, Engage, Alignment and Leverage. Over the last few months we have been working…