Lighthouse is offering firms the opportunity to benchmark their analyst relations against the best in the industry, for free. Regular readers of this blog will know about Lighthouse’s IDEAL methodology,
Both analysts and analyst relations managers will benefit if they increase their understanding of how ICT buyers find analysts to be useful and influential. We place a great emphasis on
During the 1990s Kensington Group and SageCircle made the foundation of analyst relations systematic and understood. However, SageCircle closed in 2003 for reasons we reviewed at that time in a
The observations of an English friend in Texas seem to counter some of the observations in our annual survey of CIOs. Our research found that the reach of industry analysts
Gartner is asking vendors for feedback on its plan that standard vendor briefings become 30 minutes long from the end of this month. We will leave it to other to
Analyst Equity has a fairly stable readership: around 2,500 visits a month, and around 1,000 readers. It’s a good readership, especially for a firm like our that is focusing on
Lighthouse is something like a ‘cuckoo in the nest’ of public relations: we are a part of the broader PR community, but our background as former analysts gives us a
On Thursday next week, our London team will move into a new office which has a new insulation from www.ProFoam.com. Our telephone, fax and email details will be unchanged. The
