Evaluating the effectiveness of analyst outreach is Lighthouse’s key activity. One insight it gives us is that even vendors with well-resourced and positive media relations often develop poor relationships with
Why is the business model for the analyst firms so different in the German-speaking regions? The greater interest in custom consulting projects outstrips demand for research. This is great news
Presented below is some food for thought in making AR resolutions for 2006: Stress flexibility and agility of our company’s execution over dominating power. Even for Microsoft this is more
When analyst relation appeared as a community, in the 1980s, a lot of AR specialists were focusing on both consultants and analysts. The first edition of Efrem Mallach’s book, for
“Bubbles need not apply…” emphasises the recruitment pack of the Lexis PR agency. I had no idea what they meant when a mentee from my alma mater showed their excellent
Hill & Knowlton’s commitment to analyst relations has been deepened by the appointment of Astrid Krone, of the Gambit PR agency in Norway, as its Head of Industry Analyst Relations
I’m sure many of the readers of this blog know my colleague Louis Columbus. His book Getting Results from your Analyst Relations Strategies is an exceptionally useful introduction in analyst
Blog readers rarely get an idea of the ‘life’ of a blog: who reads it, and what they think of it. Few people comment on the blog: many more of
