When analyst relation appeared as a community, in the 1980s, a lot of AR specialists were focusing on both consultants and analysts. The first edition of Efrem Mallach’s book, for
“Bubbles need not apply…” emphasises the recruitment pack of the Lexis PR agency. I had no idea what they meant when a mentee from my alma mater showed their excellent
Hill & Knowlton’s commitment to analyst relations has been deepened by the appointment of Astrid Krone, of the Gambit PR agency in Norway, as its Head of Industry Analyst Relations
I’m sure many of the readers of this blog know my colleague Louis Columbus. His book Getting Results from your Analyst Relations Strategies is an exceptionally useful introduction in analyst
Blog readers rarely get an idea of the ‘life’ of a blog: who reads it, and what they think of it. Few people comment on the blog: many more of
Lighthouse’ AR Intranet has had another upgrade. Our analysts in the media database now tracks 2,000 analysts (almost — 1972 in fact). The analysts are ‘tagged’ according to the companies
I spotted an article The ‘Three Rs’ of Influencer Management: PR, AR, and IR, which summarizes the relationship between the key formers of influencer relations. It’s especially useful for a comprehensive
In December I’m one of the speakers at a Forrester Research briefing Effective European Analyst Relations: “Effective European Analyst Relations” (If you’re a Forrester or Lighthouse client, please do come
