Influence
IBM has, for decades, been one of the best companies at analyst relations in any industry. A major part of the mythology of analyst relations is made up of stories about IBM, and the resources it expends on analysts relations. In fact, considering the size of the firm, IBM actually punches above its weight. A…
I think a great way to get more leverage from your analyst portal is to ask analysts what information they would like — not just from your firm but from the industry as a whole. Think about what work you can help the analysts with, that will give them more time to appreciate your firm….
Evaluating the effectiveness of analyst outreach is Lighthouse’s key activity. One insight it gives us is that even vendors with well-resourced and positive media relations often develop poor relationships with analysts. Typically, that’s because analyst relations managers are measuring the wrong things, or nothing at all. As we have explained back in July, without objective…
Why is the business model for the analyst firms so different in the German-speaking regions? The greater interest in custom consulting projects outstrips demand for research. This is great news for mainstream consulting firms, but a real challenge for the analyst firms. Many strategy consulting firms, such as McKinsey & Company or the Boston Consulting…
Presented below is some food for thought in making AR resolutions for 2006: Stress flexibility and agility of our company’s execution over dominating power. Even for Microsoft this is more critical than ever. Strengths at flexibility and agility as evidenced by user references across targeted vertical markets and your software’s ability to fit into how…
When analyst relation appeared as a community, in the 1980s, a lot of AR specialists were focusing on both consultants and analysts. The first edition of Efrem Mallach’s book, for example, was billed as a guide to ‘corporate consultant relations’. Over the years these two audiences have become separated out. Today, few programmes are focussed…
“Bubbles need not apply…” emphasises the recruitment pack of the Lexis PR agency. I had no idea what they meant when a mentee from my alma mater showed their excellent guide to me (to my mentee, however, the meaning was obvious, so Lexis are ‘on the money’). Presumably hoping to attract the cream of the…
Hill & Knowlton’s commitment to analyst relations has been deepened by the appointment of Astrid Krone, of the Gambit PR agency in Norway, as its Head of Industry Analyst Relations in EMEA. Gambit’s announcement of the appointment stresses that communications with industry analysts is of growing important to the international Hill & Knowlton business. Gambit…