I’ve just returned from some meetings in Germany, and can report a real surprise. Two software analyst boutiques [Schwetz Consulting and Naujoks & Collegen] have started the 2005/2006 round of
Yesterday, I presented Four Rules for Global AR to Forrester Research’s Analyst Relations and Marketing Council. It helped kick off a rich discussion between council members on some of the
In a rare move consolidating market and investment research, a preeminent regional analyst house has been acquired by a leading investment bank. Arab Advisors Group, the analyst firm focussed on
A crucial element in the IDEAL process model for analyst relations is driving performance. This requires goals, operational resources and technique and insight into the context. In a nutshell: More
Louis Columbus, formerly an analyst at AMR Research, has joined Lighthouse as an adjunct consultant. Louis is leading a long-term project helping Lighthouse clients to track and understand analyst research
Weber Shandwick has published an article outlining five practical steps for navigating the world of AR: Build a rigorous contact strategy and plan Nominate and negotiate an interactor team Train
UK media relations company Rainier PR has just published a useful note on analyst relations in its series ‘PR White Papers’. The paper summarizes discussions with 50 EMEA analysts, focussing
When hiring analyst relations team members, should firms look for senior or junior staff? That’s the question I’ve been evaluating recently in a discussion with a colleague in Silicon Valley.
