Influence
I’m sure many of the readers of this blog know my colleague Louis Columbus. His book Getting Results from your Analyst Relations Strategies is an exceptionally useful introduction in analyst relations, and is now available on Amazon. As I understand it, the book has been an even bigger success than Louis hoped. In order to…
Blog readers rarely get an idea of the ‘life’ of a blog: who reads it, and what they think of it. Few people comment on the blog: many more of you email in their comments, but even that reflects a subset of the people who read the blog. Over the last few weeks I’ve been…
Lighthouse’ AR Intranet has had another upgrade. Our analysts in the media database now tracks 2,000 analysts (almost — 1972 in fact). The analysts are ‘tagged’ according to the companies that they follow and the industries, products or services they track. The database also shows how each analyst’s profile differs across the main national markets…
I spotted an article The ‘Three Rs’ of Influencer Management: PR, AR, and IR, which summarizes the relationship between the key formers of influencer relations. It’s especially useful for a comprehensive list of resources available in 2005, and for some outlines of my company, Lighthouse, and similar firms. There are a few points that I would…
In December I’m one of the speakers at a Forrester Research briefing Effective European Analyst Relations: “Effective European Analyst Relations” (If you’re a Forrester or Lighthouse client, please do come along). Readers of this blog will know that Lighthouse’s analysts think there are globally-applicable rules which are still ignored more often than they are heeded….
In a recent post I discussed the aftermath of one of the worst analyst relations crises: when negative coverage hurts your business. I’ve had some great feedback on the post, especially from my ex-Forrester colleague Tina Murphy, and clearly need to say more. Negative coverage can be especially hard to respond to in the rare…
Jim Zimmermann is back with his Techra brand. Jim founded, edited, and published the Analyst Views web site and Weekly Report. He’s gone through a pile of different business cards along the way: he sold the site to Bitpipe back in 2003. TechTarget bought Bitpipe in late 2004. Then TechTarget sold off Analyst Views and…
What happens when An Analyst Works For Your Competitor? Information Week has picked up on one of the most interest stories being talked about here at Symposium: Howard Dresner, one of the best known analysts in any field, and a leading Business Intelligence expert, is leaving Gartner to join smooth BI leaders Hyperion. Analysts often…