Influence
Singapore is the next port of call for Lighthouse’s popular training seminar on Influencing Industry Analysts Worldwide. The other principal of Lighthouse AR, Efrem Mallach, will be running this course on Monday 15th August at the chic Rendezvous Hotel. Efrem with be assisted by a local former analyst. They are a good duo, with plenty…
Yogesh Pathak, CEO and founder of Path KPO Solutions, came in to brief Lighthouse this morning on a break from meeting clients in London. Path KPO is one of a number of Indian-headquartered firms leveraging their technology insight and deep analytical skills to produce ‘white label’ research for US and European companies. After completing his…
Bloor and Oracle seem to be in a war of words. According to Bloor’s technology Research Director, Philip Howard, “Oracle doesn’t like my suggesting that it is under attack or, if it is, it’s only because it is the leading database vendor (in its eyes) and therefore a natural target. Indeed, it dislikes the suggestion…
Gartner has announced a series of changes to its Magic Quadrant (MQ) and MarketScope (MS). In a nutshell, the key changes are these: 1. Gartner is standardizing some of the elements of the MQ and MS 2. Primarily, workflow, service levels and terminology have beestandardizeded 3. Criteria naming has been standardized, but each analyst can…
A colleague and I have just completed a AR effectiveness audit that compares the performance of a group of IT services firms. One activity, which we call Analyst Mindshare, involves reviewing the research of a group of analyst firms, weighting each report to reflect its impact on sales, and then comparing the changes over time….
Lighthouse’s AR Intranet has had an major upgrade to mark the opening of the second half. The intranet includes a listing of 505 analyst firms, would be analyst firms, and firms that have tried to pass themselves off as analysts. It’s a valuable addition for AR managers who need to sort out the wheat from…
Pleon hosted a meeting for its UK alumni last night. This PR business of the BBDO advertising giant acquired the European business of Brodeur, where I and a few of my colleagues and former colleagues at Lighthouse formed the bulk of its EMEA analyst relations business until 2002. The firm has changed a lot: just…
Blogs don’t give their readers much of a feeling of community: even though hundreds of people stop by to read, it’s hard to get a flavour of who else shares your interests. I thought I’d share some statistics to give you an idea of the other folk who stop by this blog. This little chart…